Google Analytics

The widget sends standard GA4 events to your shop's Google Analytics. From them GA4 counts how many orders started with a search, with no extra tool and no change to the shop.

What the widget sends

event	when	parameters
search	the customer completes a search (Enter, click on a suggestion, opening a product)	search_term
select_item	the customer opens a product from the results	search_term, item_list_name: "metty_search", items[] with item_id and item_name

The widget does not load GA. If the page has gtag, it calls gtag('event', …); otherwise, if the page has a dataLayer (Google Tag Manager), it pushes the event there. Without either it sends nothing.

If Consent Mode reports analytics_storage: denied, the widget sends nothing. When the shop does not use Consent Mode, consent is handled by its own banner that loads GA.

item_id is the product ID from your feed. GA4 attributes a purchase to the search only when the purchase event carries the same item_id in items[], so check that the shop sends GA4 the same product ID as the feed.

Where to find it in GA4

1. Reports → Engagement → Events: the search and select_item events show search and result-click volume.
2. Explore → Free form: dimension Item list name, metrics Items purchased and Item revenue. The metty_search row holds units and revenue of products the customer opened from search.
3. Explore → Funnel exploration: steps search → select_item → add_to_cart → purchase show the search conversion rate.
4. Explore → Path exploration starting from search: what customers do after searching.

GA4 renames menu items from time to time; dimensions and metrics can also be found by searching their list.

Turning it off

If you do not want the events, add the analytics=0 parameter to the script tag:

<script type="module" src="https://widget.metty.eu/v1/metty.js?api=<PUBLIC_API_KEY>&analytics=0"></script>